Strawberry Oatmeal Jam Bars

You’ll like these STRAWBERRY OATMEAL JAM BARS filled with delicious fruit jam and a crumbly brown sugar and butter oat streusel topping. Perfect to make for a quick breakfast or daytime snack.
Strawberry Oatmeal Bars

A delicious combination of strawberry and honey jam with a double oat and brown sugar, buttery streusel topping.

Crumbly Strawberry Oatmeal jam bars made with a delectable oat crust and topping and filled with Smucker’s® Fruit & Honey Strawberry Fruit Spread.  This breakfast bar boasts a superior taste, one that will be enjoyed over and over again.  Strawberry and oats make the perfect combination.  If you’re looking to take your taste buds to the next level, you will love this recipe!

Strawberry Oatmeal Jam Bars

Oatmeal jam bars are such a timeless classic recipe that can be enjoyed over and over again.

 I have fond memories baking all sorts of breakfast bars with my Nana in the kitchen when I was growing up.  It will forever be a go-to breakfast sweet that pairs great with coffee and tea.  Oatmeal jam bars have stood the test of time.

Oatmeal Bars

Breakfast bars are one of the easiest recipes to make.  I love a classic breakfast with fruit and warm buttery layers of pecan, brown sugar and oat topping. Of course, kids can help make this recipe as it’s always fun to blend the butter topping together with hands.

This recipe is great to make ahead of the time to eat it throughout the week.  Breakfast is the most important meal of the day, so make it special. My mom has been making this recipe since I was little.  On the weekends, we’d wake up to the smell of this dish in the oven.  As we got older, we all took a part in making something special for weekend breakfasts together.

Strawberry Oatmeal Squares

 Now, it’s become a tradition in my home and it’s something our family looks forward to each week.  Such a classic recipe doesn’t need to change much but we do like to change the jam once in a while.  Right now, we’re loving Smucker’s® Fruit & Honey Strawberry Fruit Spread.  It’s naturally sweetened with honey and is beyond delicious.  Also, Smucker’s® Fruit & Honey Blueberry Lemon Fruit Spread is refreshing, too.  We love to use it around the holidays and in spring.

 Guys, this recipe is incredibly easy to make. This recipe uses a few ingredients and takes just a few minutes to put together.  The rest of the time it bakes in the oven.  Get a pot of coffee on, pour juice, and spend time with the family while they bake.  Fruit and oatmeal bars are a great way to add a new breakfast recipe into the mix.

Oatmeal Breakfast Bars

If you like these Oatmeal Jam Bars, try this my Cranberry Bliss Bars or Strawberry Fig Jam Bars, next. For more dessert bar recipes, try these Strawberries and Cream Bars.

Both these Lemon Bars and Cherry Bars are a hit, too.

Strawberry Oatmeal Bars

Strawberry Oatmeal Jam Bars

Crumbly Strawberry Oatmeal jam bars made with a delectable oat crust and topping and filled with Smucker’s® Fruit & Honey Strawberry Fruit Spread. This breakfast bar boasts a superior taste, one that will be enjoyed over and over again.
5 from 4 votes
Prep Time 5 minutes
Cook Time 50 minutes
Total Time 55 minutes
Course Breakfast
Cuisine American
Servings 12
Calories 341 kcal


  • ¾ cup cold butter cut into pieces
  • cups all-purpose flour
  • cups old fashioned oats
  • 1 cup packed brown sugar
  • 1 teaspoon baking powder
  • ¼ teaspoon salt
  • pinch of cinnamon optional
  • ¼ cup pecans chopped – optional
  • 9 ounces strawberry honey jam (or any flavor) Smucker's® Fruit & Honey Strawberry Fruit Spread OR any jam flavor


  • Preheat the oven to 350 degrees F. Grease a 9 x 9 pan with butter; set aside.
  • Slice cold butter into little pieces; set aside. In a medium bowl, combine flour, brown sugar, salt, baking powder and old fashioned oats.
    Add chopped pecans and cinnamon if using.
  • Whisk together until combined. Add sliced butter. Use a pastry blender to blend in the butter OR using a stand mixer with the paddle attachment, turn on low and allow mixture to crumb together.
    Don't over mix the batter, you want the mixture to be crumbly.
  • Spread just enough dough mixture on the bottom to cover it and gently press it in.
  • Spread Smucker's® Fruit & Honey Strawberry Fruit Spread onto crust then gently press remaining oat topping over the jam.
  • Bake in oven for 40-50 minutes or until golden brown.
  • Allow to cool. Slice and serve.


Calories: 341kcalCarbohydrates: 52gProtein: 3gFat: 14gSaturated Fat: 3gSodium: 195mgPotassium: 142mgFiber: 2gSugar: 28gVitamin A: 507IUVitamin C: 2mgCalcium: 47mgIron: 1mg

Nutritional information is only an estimate and it’s accuracy is not guaranteed to be exact.

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This is a sponsored conversation written by me on behalf of JM Smuckers. The opinions and text are all mine.

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19 Responses

    1. For storing Strawberry Oatmeal Jam Bars, let them cool completely, then keep in an airtight container at room temperature for up to 5 days. For longer storage, refrigerate for up to 10 days.

  1. 5 stars
    I love these bars and have been making them for years. But trying to bring down the calorie count, and grams of sugar, and maybe even cut down on butter and wondered how they would turn out.
    I already just crush fresh strawberries instead of jam and they turned out great. Any ideas? Or will I just lose the total yummy flavor by altering the receipe? Thanks.

    1. It’s wonderful to hear that you’ve been enjoying the Strawberry Oatmeal Jam Bars! If you’re looking to reduce the calorie count, sugar content, and amount of butter, there are several alterations you can make without drastically compromising the delicious flavor of the bars. Here are some suggestions:

      Butter Substitute:

      Greek Yogurt or Applesauce: You can replace half the butter with an equal amount of unsweetened applesauce or plain Greek yogurt. This reduces the fat content and still gives a moist texture.
      Coconut Oil: Another option is to replace butter with coconut oil. While it’s still a fat, it offers a different nutrient profile and flavor.
      Sugar Reduction:

      Since you’re using fresh strawberries, their natural sweetness will already help in cutting down sugar content.
      For the brown sugar in the crust, you can reduce the amount by 1/4 (so use 3/4 cup instead of a full cup). The bars might be slightly less sweet but still delicious.
      You can also consider using a sugar substitute like stevia or monk fruit sweetener, which can be used in baking and is calorie-free.

      To further cut down on calories and boost the fiber content, you can increase the amount of oats slightly and decrease the amount of all-purpose flour. Try using 1 3/4 cups of oats and 1 1/4 cups of all-purpose flour.

      You can also consider adding in some ground flaxseed or chia seeds. They will provide added fiber and nutrients, and chia seeds especially can help bind the bars together, potentially allowing for a bit less butter.

      While they are optional in the recipe, keep in mind that while nuts do add to the calorie count, they also contribute healthy fats and protein, which can help keep you full.
      Remember, when making alterations to a tried-and-true recipe, the final product might have a slightly different texture or flavor profile. However, by making incremental changes and tasting along the way, you can find a balance that works for your dietary needs without sacrificing too much of the flavor you love.

  2. These are super delicious but I’m not a fan of how crumbly they are for my toddler. Is there a secret to make them not so crumbly?

  3. 5 stars
    Put about 1/3 of the mixture in the bottom otherwise you have a really thick top.

    (Could even make this in and 11×7 pan if you don’t have a 9×9)

  4. 5 stars
    These are flipping AMAZING. Out of this world good. I used regular Smuckers strawberry preserves. Can’t wait to make some for friends with new babies! I wonder if they freeze well? Maybe individually wrapped when cooled?

    1. Yes, they freeze well. Flash freeze on a sheet pan for 30 minutes or until just hard then place them in a freezer bag or wrap up however many you’d normally eat over a day or two at a time.

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